Katie Wilhelm

379 Collective, a Creative Production and Events Management Company

Co-Founder, Designer, Community Builder

“Through collaboration with partners on strategic marketing initiatives and creative curation, I worked to promote and cultivate London’s arts and culture communities since 2009.”

About 379

In 2009, alongside a team of creatives, I co-founded “379 Collective”, a creative production and events management company. 379 was formed from a collective of new college grads, cohabitating in a space with the address number “379”. The collective was passionate about seeing the collaboration in the arts and culture communities for the benefit of society. 379’s first project was the rebrand of the Unity Project for Relief of Homelessness, which use a derivative of the branding today.

The Grickle Grass Festival

In the Summer of 2010, 379 Collective and partners created the “Grickle Grass Festival”, an annual sustainable living and music festival at the “London Children’s Museum” benefitting “Growing Chefs! Ontario”. I helped to brand the festival and created the website and marketing materials during the festival’s formative years.

An Artist’s Affair

In the Winter of 2010, 379 created an event series called “An Artists Affair”, in an effort to stimulate entrepreneurship in the arts community. I created the branding and marketing materials and worked alongside the team to curate and manage the events.

The MET

In 2011, 379 Collective partnered with Colliers International Canada to create “The Metropolitan Market” or “The MET”. The Met was a weekend artisan market in Downtown London that housed local startup businesses such as Studio Kuefner, Fire Roasted Coffee, and the specialty toy store Über Cool Stuff. I managed the business and the property at 140 Dundas Street, created the branding and marketing materials, and curated a weekly rotation of artisan and craft vendors.

Media

• “An Artist Affair once again showcasing London’s creative side”, written by Sean Meyer, Our London Magazine, December 5, 2012

• @379collective Twitter account, Active Until April 30, 2014

• “An Artists Affair”, from LondonFuse.ca, FuseTV via YouTube, April 11, 2015

Awards

• 379 Collective won the Scene Builder of the Year award in London, Ontario from Scene Magazine in 2010.