Katie Wilhelm
Designer and Consultant
Managing and Marketing a Global Virtual Art Gallery
“Katie expertly orchestrates design tools and provided materials to create what I call “the Katie effect” - utilizing design and copy to create visual impact.
We at the Steve Tracy Gallery are blessed to work with Katie.”
Before
After
About the Project
Steve Tracy is an established artist who wanted to see more business growth and expansion with their online gallery. The business needed flexible and creative marketing to draw international recognition and steady sales. Steve Tracy Gallery needed a designer, marketer, and business consultant with a focus on artist entrepreneurs to reach their goals.
About the Solution
I created a strategic business plan and aligned a marketing strategy to drive new customers to the online gallery space.
I re-designed the gallery website to industry standard and with a focus on sales.
I designed marketing materials in line with strategic priorities, creating a luxury art brand targeting collectors in international target areas.
Today, I continue to work with the Steve Tracy Gallery. I manage many aspects of the business alongside partners and friends, Steve and Gert Tracy. I continue to work with the gallery innovating our service delivery methods and exceeding our goals. The gallery partners trust in my honest and effective strategic plans to deliver the best results.
The Steve Tracy Gallery website is an online gallery space servicing collectors worldwide.
The View in Room feature of the Steve Tracy Gallery website allows for virtual showings directly in the online gallery.
Projects Include:
Banners and Signage
Brochures
Business Cards
Certificates of Authenticity
Content Creation including Graphics, Videos, and Copywriting
Copywriting
Inventory Management
Invoice Design
Letterhead
Marketing Materials
Presentation Design
Proposal Design
Report Design
Social Media Management
Stationery
Video Editing
“Katie designs media with creative arrangements and special effects that create excitement and hooks in the viewer.
Katie expertly orchestrates design tools and provided materials to create what I call “the Katie effect” - utilizing design and copy to create visual impact.
We at the Steve Tracy Gallery are blessed to work with Katie.”