Katie Wilhelm
Designer and Consultant
A Refreshed Logo and Brand, Packaging, and Web Design for Spirit Earth Holistics
“Katie was able to pull in our reason, our mission and what we stand for as an Indigenous company. We are extremely happy with the rebranding of Spirit Earth Holistics.”
The new logo is a clean and elegant design that speaks to the beauty side of the business. The symbol shows a woman with a feather and braided hair design symbolizing Roots and Water and includes Iroquion glyphs symbolizing Water and Land.
About the Logo Design
Spirit Earth Holistics (SEH) is a health and wellness company from Oneida Nation of the Thames. The company underwent a product debriefing and switched to plastic-free. With that came a need for a fresh new logo bringing only the best attributes forward.
During a discovery call, it was found that the company required a new website platform and logo design to grow with a professionally coordinated marketing and sales package.
As a beloved company with strong brand recognition in the community, the Spirit Earth Holistics logo design needed to feel related to the highly recognizable existing branding.
The new logo is a clean and elegant design that speaks to the beauty side of the business and has some special features.
The silhouette is an illustration of the founder, Dayna. This was created by Upstart Design Co.
The silhouette with the feather and braided hair design symbolizes roots and water. These symbols also reference the original logo’s elements.
The design includes a reference to Iroquion glyphs symbolizing water and land.
The new design uses the primary brand colours from the original logo.
The font used in the new logo design is a friendly typeface called “New Spirit,” a fun reference to the company's name.
About the Web Design
The new Spirit Earth Holistics website was designed on the Shopify platform in collaboration with the company team.
The design was created to complement the new branding by using a softer colour palette and captivating imagery. By prioritizing the product and unique features of the brand, this new website aims to increase online sales for the company.
This website design features an E-commerce Store, a News and Events Blog, and introduced a new company Newsletter.
Logo for Earth, Body & Soul Holistics
Spirit Earth Holistics had developed a sister company called Earth, Body, & Soul Holistics that required a logo.
With a slight adjustment to the Spirit Earth Holistics company logo, we created an icon and wordmark for the new company that would show consistency within the brand family.
An Award-Winning Indigenous Company
In June 2022, Spirit Earth Holistics won second place in the 2022 Summer Solstice Indigenous Festival Pow Wow Pitch competition.
“This is my second time being part of Pow Wow Pitch, and I am always open to learning,” said Dayna. “We are growing with ‘Indian country,' and are now ready to enter the mainstream market. Being part of Pow Wow Pitch can help us to get there.” – Dayna Elijah, Founder and CEO of Spirit Earth Holistics Inc.
Services
Logo and Brand Design
Indigenous-lens Design Consultation
Website Design (in the works)
Testimonial
“It’s been a wonderful experience working with Katie so far! We were beyond excited to find an Indigenous designer and marketing consultant to work with our company Spirit Earth Holistics.
Katie was able to pull in our reason, our mission and what stand for as an Indigenous company.
We are extremely happy with the rebranding of Spirit Earth Holistics.”