NATOA required a cohesive brand presentation for event marketing graphics using existing materials for the NATOA marketing team.
I worked with the team to create two event branding and marketing packages. I reimagined existing branding elements to create a fresh and modern look that respectfully incorporates traditional Indigenous imagery.
The marketing and design package included posters, social media posts, website headers, and brand-related graphics. A step and repeat pattern and other illustrative elements were created for this project and future event graphics.
To reach the right people through the proper channels, I worked with the team to develop a marketing strategy for each event. Also, a content calendar consisting of messaging, imagery, and hashtags was created.
The National Aboriginal Trust Officers Association (NATOA) is a charity organization building knowledge about Trusts and Investments for Indigenous people by Indigenous people, to enhance the professionalism and accountability in the management of this important resource. Learn more on the NATOA website.