Katie Wilhelm
Designer and Consultant
Creative Consultation and Campaign Design that Supports Mainstreet London Corridor Recovery
“We loved your work and valued your creativity and responsiveness to our deadlines.
You put a lot of thought and effort into crafting an exciting campaign for us that is not only engaging, but will help us achieve the goals of our programs.”
Image credit: ledc.com
About the Project
The Explore the Core campaign supports main street corridor recovery in core areas of London, Ontario including Downtown and Old East Village, by recruiting new businesses, and home-based and expanding entrepreneurs to reduce main street vacancies and further develop small business jobs and investment.
Through community consultations, the themes of campaign messaging were determined to be “1. The Neighbourhood, 2. Youth-led Cool, and 3. Easy to Succeed”. I worked with the team to create the campaign messaging and direction. It was decided to create a flexible poster campaign targeting walking traffic in the neighbourhood.
I designed the campaign creative, including digital advertisements, social media graphics, and print advertisements. The print advertisements were created to be easily translated into magazine advertisements, window posters, social media posts, and more.
I also worked with the team to design two core business attraction landing pages with links to resources and intake. I designed the UX mockups for partner websites using supplied content and the campaign creative.
Explore the Core Project Partners
Explore the Core Poster Campaign Installation
Image credit: Youssef Sadaki, program specialist with the Old East Village BIA. Source: London Inc Magazine, ‘Are you retail ready?”, Published 10/06/2022
Explore the Core Poster Campaign Examples
UX Mockups
Explore the Core Poster Examples
Services
Testimonial
“We loved your work and valued your creativity and responsiveness to our deadlines.
You put a lot of thought and effort into crafting an exciting campaign for us that is not only engaging, but will help us achieve the goals of our programs.
That’s a winning combination!”