Elite K9 is owned by a reputable entrepreneur with a successful presence in the canine grooming space. The startup brand Elite K9 needed an elevated brand image that would attract canine lovers looking for expert training while staying in line with the established brand. The client provided the concept design and needed assistance to create a professional and timeless design.
I started by researching competitors in the canine training space and identifying unique selling points for the Elite K9 brand. Some themes include Canadiana, Outdoors, and Fitness. I illustrated the dog graphic and stylized the client’s desired look. I offered a simplified version of the logo and a crest to be used throughout the brand product portfolio. Elite K9 is able to create products independently with these brand assets and are able to plan for scalability with this flexible brand package.