Katie Wilhelm
Designer and Consultant
BFL Grouse Grind Logo Design
“The t-shirts were a huge success and everyone wanted extras to bring home to their family. We were even able to use the design for some medals and they turned out great.
Together with a number of industry partners we were able to raise $30,000 for FNESS, which will go towards their youth training bootcamps and 72hr emergency kits.”
The Grouse Grind 2023 logo designed by Katie Wilhelm.
The Grouse Grind 2023 logo in white on an orange t-shirt.
The Project
BFL Canada hosts a charity event each September for the First Nations' Emergency Services Society of British Columbia by working with industry partners to raise funds and compete in the BFL Grouse Grind Challenge. Each year, the team creates a new image to support the initiative.
The Approach
Through research into the history of the Grouse Mountain In B.C. and related initiatives by BFL Canada with First Nation communities, concepts were developed featuring the Grouse bird and land imagery.
The Result
The t-shirts were a huge success; everyone wanted extras to bring home to their family. They were even able to use the design for some medals.
Together with a number of industry partners, BFL Canada was able to raise $30,000 for FNESS, which will go towards their youth training bootcamps and 72-hour emergency kits.
The BFL Grouse Grind logo on a medal.
The BFL Canada team wears the Grouse Grind logo design on t-shirts.
Testimonial
“The t-shirts were a huge success and everyone wanted extras to bring home to their family. We were even able to use the design for some medals and they turned out great.
Together with a number of industry partners we were able to raise $30,000 for FNESS, which will go towards their youth training bootcamps and 72hr emergency kits.”
Services
Logo Design
Indigenous-lens Consultation