I worked with APK Live, a gastro arts pub and music venue, to create a flexible brand identity and custom poster artwork for events from 2010 to 2012. I provided logo design, outdoor signage, marketing materials, business cards, and more. The poster artwork worked to promote the local music industry in London.
I would be contacted by the promoter with the show details, and a couple of lines about the feel of the bands. I would listen to the artist as I created the posters. It was the best way to let my creativity run wild and try new techniques.
Through APK Live, the London (Canada) creative community worked to elevate the local music industry and provided a space for the creative community to collaborate and network.