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Katie Wilhelm

Designer and Consultant

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Design for Upstart Accelerator, a Pop-up Shop and Small Business Incubator

“Our objective is to transform the city of London, create a vibrant downtown, promote local connections, and boost local economic security and growth.”
— Mainstreet London
upstart accelerator design on a booklet
Upstart Accelerator design on a print card

About the Project

Mainstreet London piloted a business accelerator called UpStart Accelerator at 189 Dundas Street in the Autumn of 2022. The Pop-Up shop opened on Saturday, September 17. The event featured a tour of the indoor spaces and local vendors.

About Pop-Up Shops in Downtown London

These temporary spaces can be occupied for a day, a week, a month, or sometimes longer depending on the business needs and space availability. Pop-Up Shops activate empty spaces by bringing people into a building for an event or sale. These spaces are perfect for art shows, craft sales, small businesses launching their products or established businesses testing a new product. Independent artists use Pop-Ups for film, music, performance, and other activations.

Learn more on the mainstreet london website

Services


Logo and Brand Design

Creative Consultation

Rack Card Print Design

Environmental Design Consultation


Testimonial

“We are a catalyst, connector, and collaborative partner, working with a broad network of organizations and community stakeholders to encourage main street commerce. Our programs and services foster economic development activities that will promote investment and support projects that reflect our vision for our local neighbourhoods.”
— Mainstreet London

contact me for campaign creative

© Katie Wilhelm, Indigenous Designer and Consultant, 2009–2025  

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