London Economic Development Corporation’s Annual Report

“Not only did they work to provide a necessary service to their community; but also, their participation in the awards program sheds light on their stellar projects which other communities can now use as a benchmark.”

— Michael Langley, FM, CEO of GREATER MSP, Minneapolis–St. Paul, MN, and 2017 IEDC Board Chair

About the Project

As the in-house designer at the London Economic Development Corporation, I developed and designed all company assets and marketing materials including the award-winning Annual Activity Update.

Since 2013, the LEDC has been producing an Annual Report to inform its board members, stakeholders, and partners of LEDC activities and their impact on the London, Ontario economy. This document was designed in-house to highlight the key accomplishments that the LEDC has made in relation to the strategic pillars: grow, invest, venture, talent, and engage. Each activity within the pillars fall under what the LEDC has identified as London, Ontario's key sectors: Advanced Manufacturing, Food and Beverage Processing, Digital Creative, Health Care and Life Sciences, and Professional Services.

The Annual Activity Update provides a visual, tangible, and shareable platform for measuring and communicating LEDC’s efforts while comparing key performance indicators to previous years.

I communicated complex economic data using colourful charts, bold infographics, and images in line with LEDC’s corporate branding.

Statistical data was gathered through research and collaboration with local economic partners, the City of London, Statistics Canada, the Conference Board of Canada, and LEDC staff.

View LEDC’s 2017 Activity Update

Awards

In-House Design Award Issued by the Association of Registered Graphic Designers (RGD). Awarded at the 2017 Design Thinkers Conference.

Awarded for the design of the LEDC Annual Activity Update. As the in-house graphic designer at the LEDC, I created the design and managed the data for the Annual Activity Update. This award is issued to the LEDC. View the RGD IHDA 2017 Award Catalogue (search Katie Wilhelm).

Excellence in Economic Development Award Issued by the International Economic Development Council (IEDC) in September 2017.

Awarded for the design of the LEDC Annual Activity Update. As the in-house graphic designer at the LEDC, I created the design and managed the data for the Annual Activity Update. This award is issued to the LEDC. View the award announcement on the LEDC website.

Best Strategic Plan and Initiative Issued by the Economic Developers Council of Ontario (EDCO) in February 2014.

Awarded for the work completed for the Best Defence Conference. As the in-house graphic designer at the LEDC, I created the brand and marketing materials for the conference. This award is issued to the LEDC.

Marketing Campaign of the Year Issued by the Economic Developers Council of Ontario (EDCO) in February 2013.

Awarded for the design of the Hire One Campaign. As the in-house graphic designer at the LEDC, I created the design of the website and marketing materials for the campaign. This award is issued to the LEDC.

Services

- Market Research, Gathering Statistical Data
- Print Layout Design
- Infographic Design
- Chart and Graph Design
- Graphic Art and Illustration

Pictured Above: Banner design and illustration for the LEDC by Katie Wilhelm. Photo credit: Studio Keufner

Testimonial

“On behalf of the IEDC board of directors and Excellence in Economic Development Awards Advisory Committee, congratulations to the London Economic Development Corporation. Not only did they work to provide a necessary service to their community; but also, their participation in the awards program sheds light on their stellar projects which other communities can now use as a benchmark.”